Brazil Guide

São Paulo has the largest number of Japanese living outside Japan. Bairro da Liberdade is the most Asian influenced section of São Paulo, as it is the principal abode for the Japanese people.

The Center for Northeastern Traditions brings the Northeastern community together during weekends with regional music attractions, rustic restaurants that serve the best northeastern food and bars named after every northeastern state serving typical food and drinks.

Embu das Artes has history, legends and art linked to the formation of the Paulista people. Artists here recreate the past and form the future with very diverse materials. In addition, this city has a rare natural beauty between the municipalities and the metropolitan region of São Paulo. Since 1950, local and outside artists have made Embu their abode.

The Modern Art Museum of São Paulo was founded in 1948. Situated in the Parque Ibirapuera, it is composed of two exposition rooms in which presentations of Brazilian and international, modern and contemporary art are shown. Also, the Projeto Parede, which showcases works by Brazilian artists, is shown in the space linking these two exposition rooms. The museum collection, composed of about 3,700 works of modern and contemporary art, is also found in this building, where guided tours to the expositions and artistic activities are offered by Educativo MAM.

MASP was inaugurated on October 2, 1947, by Assis Chateaubriand, founder and owner of Diários and Emissoras Associados and by professor Pietro Maria Bardi, journalist and art critic in Italy. Lina Bo, modern Italian architect and wife of professor Bardi, designed the architectural structure of the MASP building. The land on Avenida Paulista was given to the city on the condition that the view to the center of the city would be maintained. Amongst various art schools represented in the MASP collections are those of Italy, France, Spain, England, Germany, Mexico and much more.

The Municipal Market is one of the largest distribution centers for fruits, vegetable, fish and all sort of local and imported goods.

Museu do Ipiranga

This museum, which opened in 1895, shows furniture, weaponry, domestic utensils, photographs, ceramics/dishes and historic paintings from the independence era of Brazil.

25 de Março

Rua 25 de março is one of the most traditional streets in São Paulo. There you can find knickknacks and trinkets galore of all types and all prices.

This is the tallest building in the city. It is 165 meters high, with 46 stories. It was built in the early 60's and inaugurated by Queen Elizabeth II. On the 46th floor there is a restaurant, called 'Terraço Itália', from where it is possible to see all of São Paulo.